If you’re learning digital marketing, here’s the simple process to set up a Google Search Ad:
🚀 Google Ads Setup
1. Create a Google Ads account
- Go to Google Ads
- Sign in with your Google account
- Add your business information
- Set your billing details
2. Choose your campaign objective
For example:
- Leads
- Sales
- Website traffic
- Brand awareness
For a beginner, Leads or Sales is usually the most useful if you have a clear conversion goal.
3. Select campaign type
Choose Search if you want your ad to appear when people search on Google.
4. Set your targeting
Choose:
- Location
- Language
- Audience, if relevant
Example: Kochi + Kerala + English/Malayalam
5. Set your budget
Example:
₹500/day
Start with a manageable budget and optimize based on results.
6. Research and add keywords
Example for a digital marketing course:
- “digital marketing course”
- “digital marketing course kochi”
- “best digital marketing course”
Use appropriate match types and add negative keywords to avoid irrelevant searches.
7. Create your ad
Example:
Headline:
Digital Marketing Course in Kochi
Headline:
Learn SEO, SMM & Google Ads
Description:
Learn practical digital marketing skills with expert training. Enroll today.
8. Add a landing page
Your ad should send users to a relevant page—not just your homepage.
Example:
Ad → Digital Marketing Course Landing Page → Enquiry Form → Lead
9. Set up conversion tracking
Track actions such as:
- Form submissions
- Phone calls
- WhatsApp clicks
- Purchases
- Course registrations
This is very important because clicks alone don’t tell you whether the campaign is successful.
10. Launch → Monitor → Optimize
After launching, watch:
CTR → CPC → Conversions → Conversion Rate → CPA → ROAS
🧠 Simple Google Ads funnel
Keyword → Ad → Landing Page → Conversion → Customer
If you’re also learning Meta Ads, the setup is slightly different:
Campaign → Ad Set → Ad
And that’s where ABO vs CBO comes in.