If you mean how to do keyword research for SEO and Google Ads, use this simple process:
🔎 1. Start with your business/topic
Write down what you sell or what your website is about.
Example: Digital marketing agency
Seed keywords:
- digital marketing agency
- SEO services
- social media marketing
- Google Ads agency
- digital marketing course
2. Find keyword ideas
Use tools such as:
- Google Keyword Planner — especially useful for Google Ads
- Google Search — check autocomplete and “People also ask”
- Google Trends — check search interest over time
- Google Search Console — find keywords your website already appears for
- Semrush / Ahrefs — competitor and SEO keyword research
3. Check these metrics
| Metric | What to look for |
|---|---|
| Search Volume | How many people search it |
| Keyword Difficulty (KD) | How difficult it is to rank organically |
| CPC | Approximate advertising cost |
| Competition | How competitive it is in Google Ads |
| Search Intent | What the user actually wants |
| Trend | Whether interest is growing or declining |
4. Understand search intent
Informational:
“what is digital marketing”
Commercial:
“best digital marketing agency”
Transactional:
“digital marketing agency near me”
Navigational:
“HubSpot login”
For SEO, you generally want keywords whose intent matches the page you’re creating.
5. Study competitors
Search your target keyword on Google and examine the top-ranking pages.
Look for:
- What keywords they target
- Topics they cover
- Content length and structure
- FAQs
- Titles and headings
- Backlinks/authority
6. Choose your keywords
Don’t simply choose the keyword with the highest volume.
A good keyword should have:
Relevant intent + reasonable competition + useful search volume + business value
🎯 Example
Suppose you’re promoting a digital marketing course in Kerala.
Instead of targeting only:
“digital marketing”
You could research:
- digital marketing course Kerala
- digital marketing course Kochi
- best digital marketing course Kerala
- SEO course Kochi
- social media marketing course Kerala
- Google Ads course Kochi
These are more specific and can have stronger intent.
🧠 Simple keyword research workflow
Seed keyword → Keyword tool → Search volume + competition → Search intent → Competitor research → Shortlist → Create content/ad
SEO: Focus heavily on intent, relevance, difficulty, and organic opportunity.
Google Ads: Pay more attention to intent, CPC, competition, conversion potential, and profitability.