| KPI | What it measures |
|---|---|
| Reach | Number of unique people who saw your content |
| Impressions | Total number of times content was displayed |
| Engagement Rate | How much people interact with your content |
| Likes | Positive interactions |
| Comments | Audience responses |
| Shares | How often content is shared |
| Saves | How often content is saved |
| Followers Growth | Increase in followers |
| CTR | % of people who clicked your link |
| CPC | Cost per click |
| CPM | Cost per 1,000 impressions |
| Conversions | Desired actions completed |
| CPA | Cost per acquisition/action |